Hello, I'm

Doria Xie
 

Greeting the world with tough arms and a soft heart, my horoscope (cancer, the crab) tells about my character. Literally, the word “crab” and the character of my last name pronounce exactly the same in Chinese. Nostalgic yet adventurous, I left home at 17 and sailed for journeys overseas. From Beijing to Chicago, and from New York to Shanghai, I collaborate with people who speak dozens of languages and live with different cultural habits everyday when I am inspired by amazing creativity and touching life stories. Walking crabwise, I am on the road!

Years of marketing experience

Unique in well-rounded field experience and cultural diversity, I take pride in revitalizing global brands and growing local start-ups in a global setting.

Fun facts about me

I played violin since 12 years old, raised 3 cats & a dog, backpacked to 30 cities in 8 countries, lived in 8 cities for more than a year, and still keep a record of 7 mins plank.

My Projects

Expertise

85%
Strategic Planning
80%
Media
75%
Research & Analysis
70%
Creativity
My Bio

01
Co-founder

Innovapital, 2014-2016

03
Media Planner & Account Manager

Gravity Media, 2011-2013

02
Account Manager

Prime Research, 2013-2014

04
Media Planner & Buyer

Young & Rubicam, 2009-2011

Brands

Closely collaborating with global and local teams, I supported the revitalization of mega brands and led the launch of start-ups in a variety of industry sectors:

  • Banking, insurance, financial services

  • Consumer electronics, technology, hardware

  • Healthcare

  • Entertainment

  • Telecommunication

  • Food & Beverage

  • Fashion

Contact me

Impressed with talents and experience? Feel free to contact me for any more information. 

Look forward to fun projects together!