Greeting the world with tough arms and a soft heart, my horoscope (cancer, the crab) tells about my character. Literally, the word “crab” and the character of my last name pronounce exactly the same in Chinese. Nostalgic yet adventurous, I left home at 17 and sailed for journeys overseas. From Beijing to Chicago, and from New York to Shanghai, I collaborate with people who speak dozens of languages and live with different cultural habits everyday when I am inspired by amazing creativity and touching life stories. Walking crabwise, I am on the road!
Years of marketing experience
Unique in well-rounded field experience and cultural diversity, I take pride in revitalizing global brands and growing local start-ups in a global setting.
Fun facts about me
I played violin since 12 years old, raised 3 cats & a dog, backpacked to 30 cities in 8 countries, lived in 8 cities for more than a year, and still keep a record of 7 mins plank.
Media Planner & Account Manager
Gravity Media, 2011-2013
Prime Research, 2013-2014
Media Planner & Buyer
Young & Rubicam, 2009-2011
Closely collaborating with global and local teams, I supported the revitalization of mega brands and led the launch of start-ups in a variety of industry sectors:
Banking, insurance, financial services
Consumer electronics, technology, hardware
Food & Beverage
- Contact me
Impressed with talents and experience? Feel free to contact me for any more information.
Look forward to fun projects together!